One of the nation’s top franchise restaurants, McAlister’s Deli adds a little Southern charm to the fast-casual model. In addition to their signature sandwiches, their secret sweet tea recipe is beloved by self-proclaimed “Tea Freaks.” To capitalize on this personal connection with the restaurant chain, Ramey developed a series of online videos promoting last summer’s Free Tea Day. Originally distributed through social networking sites, the hit counters are still rolling as the Tea Freaks forward the links far and wide.

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