An elite, liberal arts college, Millsaps has a strong national ranking and a reputation for combining intellectual rigor with a strong, real-world focus. Ramey works with Millsaps to fine-tune its recruiting efforts, both regionally and nationally. Television and print work are fulfilled with a dynamic Web site offering potential students a true taste of Millsaps life through shared videos and a social networking interface. And they keep coming back for more. Web site hits and, more importantly, actual campus visits both saw an instant increase.