Through its Groen, Randell and Avtec product lines, Unified Brands provides commercial kitchens with top-of-the-line equipment. But to keep them top-of-mind, they needed a cohesive message. So Ramey provided distinct branding for three previously disparate brands (with three separate sales forces). A new dynamic Web site, brand advertising and redesigned logo family, as well as specific product promotions, ensure chefs and restaurateurs know exactly where to look when they want the best.